Introducing Per Capita’s Fashion, Lifestyle and Culture Magazine.
GAGE focuses on the fashion industry and creative scene in London, and beyond.
A Foreword written by Rhiannon Scannell
Carrying through on Per Capita’s value of inclusivity, We will create multi-platform content from a student lens that goes beyond the student body, interrogating the prominent issues facing the next generation of creatives and platform individuals in and outside of UAL who are making their way in these industries. We want to create insightful profile features, trends reports, fashion and art news, long form analytical essays. With an existing team specialising in photography and visual design, and experience creating multi-platform journalism across broadcast, social media and writing, GAGE will create engaging and visual material that incorporates different forms of content creation. We will continue to make this branch of Per Capita an accessible student platform by growing our team, partly through our proposed society which will give other students the chance to gain journalistic experience and opportunities.
Are you a student or creative interested in writing or being featured in GAGE Magazine? Contact editor@per-capita.co.uk.
“Contextualising Fashion”
GAGE’s goal is simple. We’re here to support young creatives and spotlighting, as much as we can, the fruits of the labour of passionate designers and creatives based in London, and elsewhere. Independent designers are amongst the least protected members of the industry, nourishing big brands with ideas – often for little credit. We want to capture intriguing and compelling design and experimental rationale behind unconventional student designs. We also hope to characterise how Fashion plays an important part in student life, from Charity Fashion Shows to the latest in Street Style.
GAGE, as a part of Per Capita, is not just a magazine. We hope to contextualise the Latest in Fashion within a wider political and social context. Fashion is the second most polluting industry in the world, with the majority of fibers used in clothing being plastic-derived. Fashion students, and fashion journalists, have arisen to these challenges, often adding sustainability projects to their portfolios. Diversity is also important in an otherwise elitist space, and not just on the runway. These are all issues you can expect to find, alongside our featured designers.
If industry pressures, and an already saturated market, weren’t enough, another challenge facing the next generation of fashion designers and creatives– far from being unmitigated technophiles– is the role of Artificial Intelligence in the creative industries. These have been utilised across the creative industries to varying degrees of success. While some designers exhibit truly unbridled creativity in how they harness new digital mediums, unjudicious and unscrutinised exploitation of AI in the creative process is clearly another challenge designers have to address. GAGE hopes to tackle these weighty issues in our reporting.
London College of Fashion and Central Saint Martins
LCF and CSM both hold a special place in the London Fashion scene, and the city’s cultural history. Stella McCartney, Alexander McQueen and Riccardo Tisci are creative products of the former; Jimmy Choo the latter. So, it is only fitting that students from both institutions in the University of the Arts, London are leading GAGE. Our fashion content was lead by Erin Duxbury (now, Associate Editor of GAGE) with Jasmine Hodgkins, Minerva Grace and Freya Goodchild-Bridge, all from Central Saint Martins. Now, GAGE is lead by Editors-in-Chief Rhiannon Scannell and Jaydyn Ajadi (LCF), supported by David Lammond, Eddy Kanu & Jesse Agblevor.
Written by Suchir Salhan.